Client Name // New Park
Project // Logo, communications package, sales kit, information center design, collaterals, outdoor, television, print ads, web site, specialty advertising
Objective // To create a brand and marketing approach for a new family neighborhood complete with an elementary school and YMCA as the centerpiece of the development.
Solution // Unique, conceptual design resulted in a friendly but polished attitude throughout the multi-faceted marketing approach. Rich color and graphics and custom photography capture the essence of life in the new neighborhood. The robust web site incorporates flash animation, interactive site plan and database content integrated with a newly created builder’s guild that cross-links available floorplans and homesites. ADDY award winning project.
http://newparkliving.com/